The gradual upward climb of the remodeling industry's reputation could be halted by the housing crisis. Many of you have worked hard at building a professional business--you use systems to offer consistency; learned to price and estimate correctly; educated your employees about customer service; and tracked business plans. I'm not saying remodeling now has a stellar record, but the gains have been a boost for the industry.
However, the mortgage crisis and subsequent recession are threatening this upward track. The shaky economy has put a lot of new construction builders and crews out of business. Some are turning to remodeling work to make ends meet. Some are working without the proper licenses or insurance. However, these contractors are not used to working directly with homeowners,especially those that live in the house while they are working. In addition, the contractors are not familiar with setting profit margins and do not know how to price jobs to make money. This lack of remodeling experience is likely to lead to an increase in change orders or to remodelers asking for more money during the job or leaving before the job is complete.
A remodeler in Bronx, N.Y., took over two jobs in the past month that other contractors walked away from or were fired for not following building codes. In a few bid situations, he has outbid other contractors by 20 to 30%. "Their prices are so low, I'm not sure how they can do the job," he says.
A remodeler in Arizona area says anyone remotely connected to construction in her area is now offering remodeling services. She echoes the sentiments of a few others I've spoken to that say it seems the same amount of remodeling work is available, it's just being split between more contractors.
None of this is new. Even before the downward economic spiral there were a few bad (or clueless) apples in the bunch. You may have already been touting your professional services to set yourself apart from the existing competition. Until this situation eases, you'll have to market yourself even harder.