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Hanley Wood

Nina Patel

Here We Go Again

The gradual upward climb of the remodeling industry's reputation could be halted by the housing crisis. Many of you have worked hard at building a professional business--you use systems to offer consistency; learned to price and estimate correctly; educated your employees about customer service; and tracked business plans. I'm not saying remodeling now has a stellar record, but the gains have been a boost for the industry.

However, the mortgage crisis and subsequent recession are threatening this upward track. The shaky economy has put a lot of new construction builders and crews out of business. Some are turning to remodeling work to make ends meet. Some are working without the proper licenses or insurance. However, these contractors are not used to working directly with homeowners,especially those that live in the house while they are working. In addition, the contractors are not familiar with setting profit margins and do not know how to price jobs to make money. This lack of remodeling experience is likely to lead to an increase in change orders or to remodelers asking for more money during the job or leaving before the job is complete.

A remodeler in Bronx, N.Y., took over two jobs in the past month that other contractors walked away from or were fired for not following building codes. In a few bid situations, he has outbid other contractors by 20 to 30%. "Their prices are so low, I'm not sure how they can do the job," he says.

A remodeler in Arizona area says anyone remotely connected to construction in her area is now offering remodeling services. She echoes the sentiments of a few others I've spoken to that say it seems the same amount of remodeling work is available, it's just being split between more contractors.

None of this is new. Even before the downward economic spiral there were a few bad (or clueless) apples in the bunch. You may have already been touting your professional services to set yourself apart from the existing competition. Until this situation eases, you'll have to market yourself even harder.

Comments

 

Michael Anschel said:

Wouldn't it be great if the newspapers and TV stations understood this and then made an effort to help consumers understand the difference. Builders* are quite frankly not equipped to handle the difficulties of the remodeling industry, and they just tarnish the good name of remodelers when they get involved with our market.

*directed at the majority of builders, not the few rare custom shops that do great work

December 16, 2008 5:54 PM
 

PM_Constructions said:

I have always looked to the commercial and new homes market to predict some of our obstacles in the remodeling industries. We saw in the mid '80s and again in the early '90s, when the commercial construction virtually stopped, laid off crews or companies try our market niche on, only to find it is a totally different business. It took two to three years for those folks to either a) go out of business, b) go back to what they knew, or c) learn ours. I think we have yet to see the other shoe fall for us in this economy. This new “competition” will cause a lag in the rebound for professional remodelers. With that said, we cannot try to meet or beat this new segment or we will go the way they do. We still have to sell our professionalism and let our prospective client know that, no matter how much they would like it, there is still no such thing as a free lunch.

December 18, 2008 3:14 PM
 

Rob_The Remodeler said:

Folks, don't worry about the others, as people (or tradesman for the matter),  will come and go.  Every profession has a cycle, and the new home market is trying to find the floor in the credit crunch.  Some builders are still building, hopefully based on opportunity, rather then using the model of ‘build it, and they will come - those days are gone, of course!  

I find the remodeling business in residential and commercial to be fairly strong in the DC area – home of the Federal Government.  I believe its time to be creative, think outside the box, and find a mechanism that works for your company.  The old way of doing business no longer is viable, and new innovative ways will be the trend.  The guys in the pick-up may always have a place, but consumers are growing wiser everyday and expect more for the money in the areas of service.  There are so many avenues and procedures to run a sound (large or small) business, and no matter how bad the economy continues to plunge, people still have to do the basics or bare bones to maintain the home or property.  

Educate your clients, give them information about your warranty, workmanship, materials, years in business, insurance, bid procedures, etc.  Also, ask them questions about what their looking for in a contractor or remodeler or for the most part, in YOU, so you can gauge whether you want the business and that customer fits your bill or criteria.  The interview process goes both ways.  If they say balance between quality and money, its probably a good fit, its time to go to work.  But the motivation on bottom line and cheapest bid, its all about the dollar, leave it to the low hanging fruit and move on to the next.  It cost money to perform a project from start to finish, and that’s where the education and your experience play a vital role in the decision making process.

As for the others making the transition over from building new houses, to remodeling/renovation, they have a long journey ahead of them.  Use your experience, knowledge and know how to set you apart, and get only the good quality jobs that make money – you will be glad you did, so will your bottom line.  Happy Remodeling.          

March 15, 2009 6:33 PM

About npatel

Nina Patel is a Senior Editor for Remodeling magazine and a Deputy Editor for Upscale Remodeling magazine. She has covered the residential construction industry for 15 years, writing about everything from products and building technology to sales and design. She can be reached at npatel@hanleywood.com.
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